Netflix’s KPop Demon Hunters Lands Squishmallows Deal

Jazwares will be launching KPop Demon Hunters-themed Squishmallows and BumBumz globally for select markets in 2026.

“KPop Demon Hunters has taken the world by storm, and we’re putting fans at the center of the action with an epic and comprehensive line of plush, including our global phenomenon Squishmallows, letting kids and collectors step into the universe that’s buzzing across screens and social media,” said Jeremy Padawer, chief brand officer at Jazwares. “Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”

Fans can preorder Squishmallows of their favorite mythical sidekicks, Derpy, Sussie and more. The presale will continue while supplies last, with shipment expected in May 2026. The Squishmallows will be available in the U.S., Canada, Latin America, EMEA, Australia and New Zealand.