Miraculous Corp Taps Jazwares as Global Master Toy Partner

Miraculous Corp has tapped Jazwares to be its exclusive global master toy partner for its Miraculous franchise, including Miraculous: Tales of Ladybug & Cat Noir.

“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling and unmistakable Parisian style,” said Roz Nowicki, global head of consumer products at Miraculous Corp. “Jazwares has proven their exceptional ability to ignite fan culture with meaningful play and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise—its most ambitious chapter yet.”

Jazwares will develop action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets and seasonal items under the terms of the multiyear agreement.

The first product line is slated to debut at retail worldwide in spring 2027.

“With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous, one of the most beloved modern superhero brands,” said Judd Karofsky, Jazwares’ executive VP of licensing.

“At Jazwares, we create toy universes that connect deeply with audiences—from imaginative play to premium collectibles—and Miraculous provides the perfect canvas to expand that world,” added Jeremy Padawer, chief brand officer at Jazwares. “Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure.”