Global Master Toy Licensee for Mermicorno: Starfall

Thunderbird Brands has appointed Jazwares as the global master toy licensee for Mermicorno: Starfall.

The licensing program for the new original Thunderbird-owned IP—created and being produced by Atomic Cartoons, in partnership with tokidoki—is being co-managed by Thunderbird Brands and tokidoki. The two companies will team up with Jazwares on a multi-category toy line.

Jazwares now has exclusive global rights to produce figures, dolls, playsets, vehicles, plush, Squishmallows, Halloween costumes, pet costumes and accessories, everyday dress-up, role play, musical instruments and novelty items based on the animated series Mermicorno: Starfall for all distribution channels, including mass-market, e-commerce and direct-to-consumer platforms.

The initial Mermicorno: Starfall toy line is set to launch with a limited product assortment in spring 2025, followed by a larger rollout in fall 2025.

“We could not have hoped for a better partner than Jazwares for this exciting property,” said Thunderbird’s president of global distribution and consumer products, Richard Goldsmith. “Jazwares is an innovator in the toy business and thoroughly understands not only the DNA of Mermicorno: Starfall but also the huge opportunity it presents to launch this brand into the mass market with fun and cool products for the underserved girls five to nine demo.”

“Collaborating with Thunderbird and tokidoki on Mermicorno: Starfall is a prime example of Jazwares’ unparalleled ability to bring new entertainment properties to life like nobody else can,” said Jeremy Padawer, chief brand officer at Jazwares. “Our lineup will bring epic new ways for kids to play, collect, and connect with their favorite Mermicorno characters.”

“It’s my honor and joy to work with a company as unique and impressive as Jazwares,” said Simone Legno, tokidoki co-founder and chief creative officer. “I have designed collectibles for almost 20 years, but I feel that thanks to Jazwares’ experience in the market, I will be able to bring my toy designs and knowledge to the next level.”

tokidoki co-founder and CEO Pooneh Mohajer added: “The opportunity to work with Jazwares and their incredibly talented team is a dream come true for us. We waited so long to align ourselves with the perfect partners.”