Thursday, August 11, 2022
Home / Top Stories / Jazwares Unveils Pokémon Squishmallows Plush

Jazwares Unveils Pokémon Squishmallows Plush


ADVERTISEMENT

Global toy company Jazwares has revealed a new collection that combines the Squishmallows and Pokémon brands in collaboration with The Pokémon Company International.

Officially planned to launch this fall on the Pokémon Center website, the collection will feature Pikachu and Gengar huggable Squishmallows. The plush toys were unveiled exclusively at San Diego Comic-Con.

“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness,” said Gerhard Runken, senior VP of brand and marketing at Jazwares.

“Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand,” said Amy Sachtleben, director of licensing at The Pokémon Company International. “This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands. We can’t wait to see reactions at Comic-Con International in San Diego and the upcoming launch on PokemonCenter.com.”

Jeremy Padawer, chief brand officer at Jazwares, added, “As demand for Squishmallows continues to skyrocket, we’re thrilled to debut this exciting partnership at San Diego Comic-Con, where celebrating collector culture with fans comes first.”






About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at jstalcup@worldscreen.com.

ALSO READ

Six Point Harness’ Great Wolf Lodge Film Set to Debut

The Six Point Harness-animated film The Great Wolf Pack: A Call to Adventure is set to debut in all Great Wolf Lodge resorts on September 3 and will be available for a limited time on Great Wolf Entertainment’s YouTube channel beginning September 5.