Jazwares Creating Do, Re & Mi Toy Line

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Jazwares has been tapped to make a toy line inspired by Do, Re & Mi, an upcoming animated series for preschoolers from Amazon Studios and Gaumont.

The toys will feature the loveable characters from the show and be themed around Do, Re & Mi’s key pillars of friendship, fun and adventure, and the power of music. Jazwares’ Do, Re & Mi toy line will include plush, musical instruments, figures and playsets geared towards preschoolers ages 2 to 5. It is set to hit retail in conjunction with the series in 2021.

Do, Re & Mi follows the musical adventures of three best birdie pals and features Kristen Bell and Jackie Tohn in its voice cast. It is a production of Amazon Studios and Gaumont for Amazon Prime Video and Amazon Kids+. The series is executive produced by Bell and Tohn, along with Michael Scharf and Ivan Askwith.

Laura Zebersky, chief commercial officer at Jazwares, said: “Do, Re & Mi is sure to enthrall little ones and it’s the kind of high quality, enriching content that lends itself well to preschool toys. We are looking forward to working with Gaumont and Amazon Studios on developing the line so that it captures the magic of this highly anticipated animated series.”

Nicolas Atlan, president of Gaumont U.S., said: “We’re excited to work with Jazwares to further expand the musical world of Do, Re & Mi. It’s thrilling to see how Amazon Studios has approached Do, Re & Mi, elevating it beyond our expectations. We look forward to offering parents and children the ability to discover and appreciate the power of music, in a fun and meaningful way through the engaging storytelling of the series and beyond the screen by making their own music through play with the exciting toy line Jazwares will bring to the market.”