Tag: Eastern Europe

Digital TV Research forecasts 40 million SVOD subscribers in Eastern Europe by 2026, up from 15 million at the end of last year.

A new Digital TV Research report sees tough times for the pay-TV universe in Eastern Europe, with the sector expected to lose 1 million subscribers between 2016 and 2022.

According to SNL Kagan, over the last two years Eastern Europe has remained an active pay-TV market from an M&A perspective, with high fragmentation in the cable sector leading to ongoing consolidation. There is high pay-TV penetration, the firm finds, which limits greenfield growth opportunities in cable, while intense competition among multiple DTH operators increases the need for competitive offers.