ITV Buys into French TV Producer Tetra Media

LONDON: ITV has acquired a majority stake in the French television production group Tetra Media Studio.

Led by CEO Jean-François Boyer, Tetra Media Studio is a French indie that last year produced 161 hours of content across its seven production labels. It primarily focuses on French drama, with such credits as the crime series Profilage and the political thriller Les Hommes de l’Ombre. Tetra’s scripted labels include Tetra Media Fiction, Beaubourg Audiovisuel, Macondo and Gedesel.

Maria Kyriacou, the president of ITV Studios International, said: “Jean-François has established Tetra Media Studio as one of the most in-demand producers of drama in France. Thanks to the top creative talent he attracts, Tetra has an impressive track record of producing returning series and has a strong development pipeline.

“The group’s strength is in producing world-class television which is absolutely grounded in French culture but has an appeal well beyond its geographical borders. Combining that success with ITV’s international infrastructure will make the most of the commercial value of Tetra’s IP, whilst continuing to support the development and production of great content for the French market.”

Boyer added: “We share with ITV the same artistic ambitions when it comes to TV programs: doing everything we can to allow creators to initiate high-end TV series. This alliance is very stimulating for all our producers and all the talent we work with because thanks to the strength of the ITV group we will be able to make French creations spread throughout the world.”