Strong Start for ITVX


ITV has reported a 55 percent increase in streaming hours since the launch of ITVX in December.

From December 8, the day of ITVX’s launch, through January 7, 2023, ITV also posted a 65 percent increase in online users.

Carolyn McCall, CEO of ITV, said, “It is great to see so many new viewers coming into ITVX. The football World Cup has been an important part of that. Excluding the football, our underlying streaming viewing during the month was up 29 percent year on year, and we continue to see strong year-on-year growth in January.”

McCall also cited the strong performance of ITVX’s commissioned originals, “with many viewers coming from harder-to-reach audiences,” she said.

“With over 15,000 hours of programming and films on ITVX, our new service is a destination for discovery and is engaging users as they discover the quality and depth of our content. ITVX has also landed really well with advertisers who see the increased value of the scale and reach of the audience they can now target in a high-quality, brand-safe and measurable streaming environment.”