Netflix Furthers European Rollout

BRUSSELS: Today marks the launch of Netflix in Belgium and Luxembourg, capping off a week that saw the service introduced in France, Germany, Austria and Switzerland.

More than 63 million broadband households in these six European countries can now subscribe to Netflix and instantly access exclusive Netflix original programming and a selection of Hollywood, local and global TV shows and movies via a range of Internet-connected devices. The service is available from 7.99 euros a month in France, Germany, Austria, Belgium and Luxembourg and from CHF 11.90 in Switzerland. Netflix is fully localized, offering subtitles and dubbing on foreign-language movies and TV shows. In the coming months, more titles will be added.

"We've received a very warm welcome throughout Europe," said Reed Hastings, Netflix's co-founder and CEO. "Consumers love choice—in series and films and in when and where they watch. We are delighted people are embracing Netflix in our newest territories and, particularly, the incredible viewer enthusiasm for our original series."