MIPCOM Spotlight: all3media international

CANNES: One of the U.K.’s leading independents, all3media international is celebrating its tenth anniversary, heading to MIPCOM with a refreshed brand and a lineup of entertainment formats and drama series.

One of the highlights is The Million Second Quiz. The format takes entertainment onto the scale of a major live sporting event, as it runs nearly 12 days in prime time and has 24/7 multiplatform and app play to coincide with the broadcast. Other format highlights include Reflex.

“Million Second Quiz is the biggest game show in the world, whilst Reflex is the fastest game show in the world,” says Nick Smith, the VP of format sales at all3media international. “There’s nothing like them out there; these are shows that can define a broadcaster.”

Smith says he’s also excited to talk with buyers about Neighbours Secrets, a scripted reality format.

In the way of drama, the new detective series Hinterland has been chosen as the official Tuesday MIPCOM Screening. The company is also showcasing Midsomer Murders and a second season of Miss Fisher’s Murder Mysteries.