BBC Promotes Benefits of Connected TV

LONDON: The BBC has launched a new campaign that aims to encourage the use of connected TV by viewers.

The campaign highlights how audiences can use connected TV to catch up on their favorite BBC programs. It explains how consumers can use BBC iPlayer through the iPlayer app as well as how to catch up on programming by scrolling back within the onscreen TV guide on a number of connected TV platforms. The efforts are part of the BBC’s ongoing commitment to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the U.K. and help audiences get as much value as possible from their license fee.

As part of the campaign, the BBC is sharing newly developed Connected TV branded with public service broadcasters and connected TV providers.