TRACE Sports Enters Russia

PARIS: The TRACE Sports channel has scored two carriage agreements that bring the service into the Russian pay-TV market for the first time.

The channel, which is dedicated to sports celebrities, will launch in HD on the Russian satellite operator Tricolor TV, which has more than 10 million subscribers. Exclusive content from TRACE Sports is also available to Interesnoe TV viewers, reaching 3.2 million homes, via a deal with Red Media Holding.

Laurent Dumeau, TRACE Sports’ CEO, said, "With the ever-increasing demand for sports’ programs and the aspirational interest in outstanding people in Russia and in the CIS, TRACE Sports is pleased to be entering one of the most promising pay-TV markets in Europe thanks to its two major partners Tricolor TV and Interesnoe TV. On the eve of this year’s biggest sports event, TRACE Sports will no doubt broaden the traditional offer of sports channels in Russia."