DW Series Being Adapted for Mandarin-Speaking Audiences

BONN: Deutsche Welle’s daily European lifestyle magazine euromaxx is getting repackaged by CNCDP China for the Chinese market and other Mandarin-speaking audiences.

Under the co-production agreement, CNCDP China will create a Mandarin version, with 78 hours of programming. CNCDP will have broadcast rights for all of its channels and distribution rights to other broadcasters in China. Deutsche Welle (DW) will distribute the Mandarin edition to the rest of the world. euromaxx features European fashion, design, food, culture, arts, architecture and music. Last year, 26 episodes of the series were co-produced with Xinya Media in Singapore for broadcast on its regional channel.

“euromaxx is one of our strongest programs and this repackaging into Mandarin will significantly extend its reach and increase the appreciation of European lifestyle,” said Petra Schneider, the director of distribution at Deutsche Welle. “We also hope that this will help us open up new market opportunities for DW.”