Antenna Group Acquires SPT’s CEE Channels Bouquet

Sony Pictures Television has sold its portfolio of channels and OTT services in 12 Central and Eastern European territories to Antenna Group.

The deal includes the AXN, Sony and Viasat pay-TV channels and on-demand services, which reach 24 million subscribers across Poland, Hungary, Czechia, Romania, Bulgaria, Slovakia, Croatia, Serbia, Slovenia, Bosnia and Herzegovina, North Macedonia and Montenegro.

Theodore Kyriakou, chairman of Antenna Group, noted, “As Antenna Group continues to invest in media opportunities globally, the CEE region remains an important focus for us. We have invested in this region for more than 20 years, aiming to provide the best entertainment and news content locally. This acquisition is yet another step in this direction whilst unlocking further growth in these markets.”

Adam Theiler, CEO of pay TV at Antenna Group, added, “I am delighted to welcome the Sony Networks’ team in Warsaw, Budapest and Bucharest to Antenna Group. Together, we will renew our efforts to entertain the legions of fans who trust AXN and Viasat, and by doing so, confirm our place as the preferred content partner of the pay-tv operators and advertisers who share our aspiration to grow the pay-tv market in Central and Eastern Europe.”