Viaplay & Sony Pictures Television Extend Partnership


Viaplay and Sony Pictures Television (SPT) have signed a multiyear extension on their long-term content partnership in the Nordic region.

The latest Sony films and television series will continue to receive their Nordic streaming premieres on the Viaplay service, alongside series box sets and classic movies. Additionally, SPT series will join the pipeline of international Viaplay originals.

The deal will see new releases and catalog titles from the studio’s canon of Marvel characters come to Viaplay, following their theatrical runs and home entertainment windows, including the screen debuts for characters such as Kraven The Hunter, Madame Web and Morbius. It also sees Viaplay secure access to a host of Sony’s global box-office hits and franchises, including Uncharted, Venom, Jumanji, Ghostbusters, Peter Rabbit, Bad Boys and Spider-Man.

The agreement also secures new Sony films and series for Viaplay’s V Film pay-TV channels and a wide selection of new and library films for Viaplay’s Scandinavian TV channels.

Filippa Wallestam, NENT Group’s chief content officer, said: “We are delighted to deepen our long-term partnership with Sony Pictures Entertainment. Viaplay will remain the first in the Nordic region to stream SPE’s hottest films and series, which will reach viewers faster than ever. This renewal reflects the value that our partnership creates for both companies. We look forward to working with SPE to bring even more world-class storytelling to millions of Viaplay subscribers in the years to come.”

Mark Young, executive VP of distribution and networks for EMEA at Sony Pictures Television, added: “It’s fantastic that Viaplay will bring some of our biggest ever box-office hits, including Spider-Man: No Way Home and Uncharted, to the Nordics. We’re hugely excited to be expanding our Sony Pictures Universe of Marvel characters too, and I’m sure Viaplay’s audience will love meeting Kraven the Hunter, Madame Web, and of course, returning to the Spider-Verse when those titles arrive. This deal also opens a treasure trove of classics from our phenomenally vast SPE feature film and TV series library for Viaplay’s audience to enjoy. We’re thrilled to be extending this deep, broad-ranging and long-term partnership with the team at Viaplay.”