New CEO for Banijay France

Alexia Laroche-Joubert has been promoted to CEO of Banijay France.

Laroche-Joubert takes on the post after a significant tenure with Banijay, where she has served as CEO for Adventure Line Productions (ALP) since 2016 and recently launched scripted label Screen Line Productions.

Taking full oversight of the French portfolio, which comprises 15 labels spanning non-scripted and scripted, Laroche-Joubert will be tasked with evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth and driving collaboration with the wider group internationally to maximize exploitation opportunities.

The appointment takes effect from September 1.

Marco Bassetti, CEO of Banijay, said: “Alexia has been a leading force for us in France for a number of years, and with entrepreneurialism and creative spirit at her core, she is the perfect profile to lead our French operations from here-on-in. Hugely respected, strategic and with a brilliant repertoire of credits, we have no doubt her experience and knowledge will be invaluable in driving the business to new heights, as we look to further diversify and enhance the offering.”

Laroche-Joubert added: “From startups to well-established labels like ALP, I have led a career underpinned by entrepreneurialism and at Banijay, I’ve found a home where I can continue to indulge my creative passions. Stepping up to lead Banijay France was the logical next step, and I am proud to be taking on this challenge. We have an incredibly strong production offering and I look forward to collaborating with the MDs and their teams to drive diversification, further format exploitation, cross-company collaboration and importantly, attract new talent. I will forever be thankful for Stéphane and Marco’s support over the years and for now handing me the reins, and am hugely appreciative to François de Brugada, who leaves the business as the country’s number one producer.”