François de Brugada will serve as CEO of the enlarged Banijay French operation, while Nicolas Coppermann, president of Endemol Shine France, will step down from his role at the end of the month.
Taking the helm for Banijay France, de Brugada will now have oversight of the combined unscripted and scripted footprint. Banijay France will now comprise ten entities, including Adventure Line Productions, Endemol Shine France, Banijay Studios France, H20 Productions, Banijay Production Media, KM Productions and Banijay Productions France, among others.
De Brugada has been with Banijay since its inception in 2008, first as executive VP for content and later COO. In 2015, he transitioned into the role of CEO for Banijay France.
Bassetti commented: “François has been with Banijay since the start. Playing a significant role in the globalization of the business from the word go, he has gone on to build an incredibly strong footprint for us in France. A first-class strategic and commercially-minded player, he is well-placed to lead the local group through this exciting phase of change and growth.”
De Brugada commented: “Banijay France has long been the home of some of the nation’s best talent and I am honored to be welcoming a host of new creative entrepreneurs into the fold. Combining the strengths of both groups, I hope that Banijay France will continue to be a renowned home for the top brands in the country and IP that travels the globe. A special thanks goes to Nicolas who has built a strong operation in Endemol Shine France and successfully put the brand on the scripted map in France.”