NENT Group Taps New EVP & CFO

Nordic Entertainment Group (NENT Group) has appointed Enrique Patrickson as executive VP and chief financial officer, effective August 2022.

Patrickson, currently chief financial officer and VP of sales for Asia Pacific, the Middle East and Africa at Electrolux, will lead NENT Group’s finance function and its strategy and M&A teams.

Previously, Patrickson spent nine years at ASSA ABLOY in various leadership roles focusing on business development and M&A. He began his career at PWC.

Åsa Regen Jansson, currently acting chief financial officer, will resume her previous position as senior VP of group business control and commercial finance.

When he joins NENT Group, Patrickson will report to Anders Jensen, president and CEO.

“Enrique has a very impressive track record that spans multiple industries and markets,” Jensen said. “His experience and operational skills will be invaluable as we bring Viaplay to many more viewers over the coming years, both in the Nordic region and internationally. I see Enrique’s experience from other industries as particularly valuable as we strive to innovate and challenge how optimal value is created in our industry. I would also like to extend a warm thank you to Åsa for her dedication and hard work as acting CFO, a role she took on under very difficult circumstances.”

“Viaplay is a unique service with an exciting growth journey ahead, led by an amazingly engaged team with a strong sense of purpose,” Patrickson said. “I’ve had the privilege of working at global growth businesses and I look forward to bringing my experience and hands-on approach to the Viaplay team.”