S4C Installs New Chief Content Officer

S4C has tapped Llinos Griffin-Williams, formerly creative director of Wildflame, as its new chief content officer.

Griffin-Williams started her career in broadcasting as an educational consultant at the BBC. She joined Green Bay Media in 2016, where she became head of content and previously held the role of deputy vice chair of RTS Wales, where she is still on the committee. She is also on the TAC Board (Welsh Independent Production Companies Board).

Griffin-Williams will start her new role in April. Her appointment will play a key part in the Welsh broadcaster’s wider strategy to make S4C more visible in the global market and drive the channel in a new direction in terms of talent and commercial opportunity.

Griffin-Williams said: “I’m thrilled to be taking on the CCO role for S4C. It is a real privilege to be leading the broadcaster during such an exciting yet challenging time. The channel is part of the fabric of Welsh culture and society, and I’m honored to be part of the team driving the Network onto the global stage. Creating engaging original content, dynamic partnerships and challenging preconceptions.”

Newly appointed Chief Executive Siân Doyle said: “I’m delighted to have been able to attract someone of Llinos’ undoubted talent and experience. Her award-winning programming-making reputation and her international experience will play a key part in S4C’s wider strategy to make the channel more visible in the global market and drive the channel in a new direction in terms of talent and commercial opportunity.”