S4C Refreshes Commissioning Team


Welsh-language broadcaster S4C has refreshed its commissioning team with a number of key changes to existing posts and three newly created roles.

The new post of young audiences commissioner for 16–24 will be held by Guto Rhun, previously S4C’s assistant commissioner for online content. In the new position, Rhun will supersize and capitalize on a younger audience by bolstering a future portfolio of content for those aged 16 to 24.

Also a new role, digital content transformation lead has gone to Rhodri ap Dyfrig, who will lead on innovation, digital content and special projects.

A head of unscripted position, focused on developing the channel’s co-productions, premium series and developing the international slate of content, has also been created. S4C is currently in the process of recruiting for it.

Within the current commissioning team, Gwenllian Gravelle, previously drama commissioner, will now take up the position of head of scripted. A supporting role of scripted commissioning executive is also being recruited. Llinos Wynne, previously factual commissioner, will now serve as head of docs and specialist factual. Sue Butler has been appointed head of sports and will focus on live sports, highlights and sports rights. Sioned Geraint has been tapped as education and children’s commissioner, leading S4C’s children’s strategy and education provision. Lastly, Elen Rhys has been named head of entertainment and factual entertainment.

Llinos Griffin-Williams, chief content officer, said, “I am delighted to announce these new appointments, as well as these changes within my existing team. My goal for these roles and for S4C’s wider commissioning strategy is to make us a digital-first broadcaster and a truly cross-platform channel with an international focus and an appetite for exciting co-productions and innovative partnerships.”