All3Media Launches Magic Connection


All3Media has launched Magic Connection, a German-based social media content, talent management, and PR and communications agency that will work with clients across a range of sectors, including TV and film.

The agency is led by Vittorio Valente and Felix Wesseler, managing director and COO of All3Media’s filmpool entertainment. The pair will run the new business as managing partners alongside their existing roles.

Mona Lehmann, who is also head of social media and online for filmpool entertainment, leads Magic Connection’s digital unit, developing campaigns and concepts for all social media channels. The team will create dedicated formats for the web, for streaming platforms and social media and put brands together with influencers.

Lisa Christeleit, who also serves as head of communications for filmpool entertainment, is leading PR and communications activity at Magic Connection.

Magic Connection’s launch clients include RTL, which has commissioned the agency to provide social media support for the return of Germany’s popular court show with Judge Barbara Salesch, as well as the German Federal Agency for Civic Education, for which Magic Connection is creating a wide-ranging digital campaign, including a short content web series.

Jane Turton, All3Media CEO, said: “Vito, Felix and the team are perfectly placed to take this natural next step into this exciting adjacent market. Magic Connection will not only leverage filmpool entertainment’s successful program brands and top-class talent across social media but will also develop and implement creative digital strategies for a broad portfolio of clients across a wide range of sectors. Magic Connection will add a new dimension to talent management and the ever-evolving social media market in Germany and beyond.”

Valente said: “As creators in the television world, one thing we know above all else is how to tell really great stories. We will draw on this experience and expertise to help all our clients tell their stories in an exciting and engaging way.”

Wesseler said: “At Magic Connection, our teams have wide and overlapping experience in TV, social media and PR. This gives us the opportunity to develop high-reach and entertaining, integrated campaigns and projects for media companies, such as broadcasters and production companies, as well as for clients in the public sector and other markets. We also have a wealth of experience to share with professionals from marketing managers and press officers through to HR teams offering webinars on topics such as ‘Employer Branding in Social Media,’ ‘Storytelling’ and ‘Media Training.’ We can’t wait to create magic connections for our existing and new clients.”