Little Dot Studios Hires for Little Dot Sport

Little Dot Studios has tapped Katie Matthews as partnerships director of its recently launched specialist label Little Dot Sport.

In the newly created role, Matthews will manage the label’s portfolio of clients, identify new development opportunities and demonstrate how Little Dot Sport’s team of social content, distribution and monetization experts can help new and existing clients.

Matthews brings more than 14 years of experience within the sports industry, having worked with the UFC, the International Tennis Federation, Red Bull Media House and the Tour de France. She has spent the majority of her career at the PR agency The PHA Group, where she ran the sports division.

Robbie Spargo, director of Little Dot Sport and to whom Matthews will report, said: “Katie’s experience in the sports industry, her devotion to creating success for her partners and her rigor in account management made her the standout candidate for overseeing our client partnerships team. We believe her knowledge of the industry, especially the communications objectives of sports federations, clubs and broadcasters, will allow us to continue to set new industry standards for digital sports content and audience development.”

Matthews added: “I have admired Little Dot Studios’ work from afar for some time now, and so I am thrilled to be joining the team. Little Dot Sport have built up an incredible roster of clients, deliver standout work on a daily basis and are real market leaders when it comes to digital sports entertainment. As importantly, everyone I have come into contact with at the company has been a genuine pleasure to deal with, and I look forward to working with this group of talented people to continue to deliver best-in-class work for all of their brilliant partners.”