TVEUROPE
Little Dot Studios has launched a specialist consumer brand division dedicated to connecting brands with audiences.
The offering draws on the business’ entertainment experience and understanding and relationship with digital platforms. The new division, headed up by ex Channel 4 Jade Raad as director of brand strategy, will deliver an end-to-end service, offering a collaborative and consultative approach to digital strategies through data-driven, broadcast-quality creative and digital media buying. Clients already include the craft beer company BrewDog and Goodwood, home of motorsport and festivals.
Little Dot’s consumer brand division will increase long-term, measurable engagement for brands across platforms such as YouTube, TikTok, Snapchat, podcasts and connected TV.
Little Dot Studios, All3Media’s flagship digital business, has made a raft of new senior appointments to support the new brand-focused offering. Joining Jade Raad is Graham Swallow, who joins from Omnicom as head of data and technology, and ex-Engine alumna Camilla Eden-Davies as commercial marketing director. Tom Hemsley has stepped up to executive creative director.
Jade Raad, director of brand strategy at Little Dot Studios, commented: “Brands are struggling to keep pace in a fractured digital landscape. This new division harnesses our heritage of partnering with world-class broadcasters, our vast digital footprint, and strong relationships with digital platforms to deliver bespoke digital ecosystems for brands. Alongside this brilliant team, we enable brands to build their own broadcast networks rather than rent them. Our ‘audience-first, data-led, broadcast-quality’ approach will help our brand partners realize their potential in the complex content sphere.”
Tom Reding, director of digital and eCommerce at BrewDog, said: “Little Dot Studios has been successfully building and growing our global audiences across YouTube and commercial platforms and the team has been instrumental in optimizing our content and deepening connections with our consumers. Our partnership with Little Dot Studios goes from strength-to-strength as they guide us through a pivotal and transformational year, building on our social impact strategies and driving consideration and growth for our brand.”
