NENT Group Establishing Sales Arm for Viaplay Originals


Nordic Entertainment Group (NENT Group) has set up a global content sales business for its slate of Viaplay originals.

NENT Group’s content sales organization is led by Alexandra Aldred, VP and head of content sales. Aldred joins after eight years with Miramax, where she led the EMEA sales distribution office in London. She previously held senior sales and marketing positions at Paramount Pictures and The Walt Disney Company.

Peter Torkelsson will be serving as senior sales and acquisitions manager. Torkelsson has a sales and management background at companies such as TIME Magazine Latin America, NonStop Entertainment, Turner Broadcasting, SF Studios and The Walt Disney Company.

The organization will focus on sales and distribution in markets outside the current footprint of NENT Group’s Viaplay streaming service, along with strategic collaborations in NENT Group’s current and new markets. In addition to direct sales and presales of Viaplay originals, the Content Sales group will build and manage a network of sales agents.