Movistar+ Restructures, Strengthens Leadership


Movistar+ is updating its structure to strengthen its leadership, emphasizing strategic partnerships and a unique user experience.

Cristina Burzako, CEO of Movistar+, will be supported by three vertical content directors. Sport will be headed by Ignacio Fernández-Vega, entertainment by Juan Andrés García Ropero and original fiction with Domingo Corral remaining at the helm. These will be further reinforced by two strategic divisions—partnerships and content experience.

Alex Martínez Roig, until now the content director of Movistar+, will continue in the company as advisor to the CEO until the editorial transformation of the platform is consolidated. Fernando Jerez, the current director of entertainment and premium content at Movistar+, will be leaving the company.

The structure of Telefónica España’s television platform is being reinforced to strengthen its leadership and step up its position in the market.

In the last three years, Movistar+ has established itself as a leading platform in Spain thanks to its entertainment offering, following its alliances with Disney+, Netflix, DAZN and the Spanish platforms ATRESPlayer and Mitele.

Emilio Gayo, president of Telefónica España, has defined this strategy “as one of the levers on which the growth of our television services for users in Spain is based. The moment calls for us to continue offering our customers a personalized proposition that is the best in the market.”

Burzako wants to commit to “a platform in which our customers can find everything they want to see in a simple way, making us a facilitator that offers a unique and personalized experience which includes our partners’ content as well as our own original content. The entertainment sector is in full transformation and users are increasingly demanding a comprehensive, simple and personalized service that streamlines their experience in this world with its ever-growing volume of offers and brands.”

Burzako added: “We are strengthening some critical areas in our constant adaptation to a world and a sector that never stop changing. The objective is to consistently improve the Movistar+ experience thanks to technology and artificial intelligence, always oriented towards our users.”