Three of ZEE’s channels in the U.K., &TV, Zing and Living Foodz, will soon only be available through the company’s OTT platform, ZEE5.
As of June 1, the channels will only be available in the U.K. via a ZEE5 subscription. The platform delivers some 100,000 hours of TV episodes, movies, original series, news and 60-plus live streaming channels.
Archana Anand, chief business officer at ZEE5 Global, noted, “&TV, Zing and Living Foodz are hugely popular amongst South Asians in the U.K. With carefully curated, compelling content, these channels have had a strong appeal among the diaspora audience that remains deeply connected to India via its love for Indian food, music and movies. As a global OTT platform with the largest width and depth of Indian content across languages. ZEE5 caters to this same audience and beyond, and we are thrilled to have these as exclusive channels in our content bouquet for our U.K. viewers.”
Aditya Thakur, CEO of ZEE5 EU/U.K., added, “As niche channels, &TV, Zing and Living Foodz have always had a discerning audience that is increasingly watching content online. Recognizing this, we wanted to give this audience the freedom to access their favorite shows on any device, whenever and wherever they want so it made perfect sense to have them available exclusively on ZEE5. With the growing number of people online today, this move will only help us reach newer audiences for these channels. We’re also in parallel strengthening our flagship linear channels Zee TV and Zee Cinema through an expanded content lineup, which will help us further build out our linear audiences.”