Viaplay Lands Formula 1 for Poland

Nordic Entertainment Group (NENT Group) has sealed a deal to bring Formula 1 coverage to Poland.

The agreement makes Viaplay the exclusive Polish home of Formula 1 for a three-year period beginning in 2023. With the alliance, NENT now has Formula 1 rights in nine European countries, including Sweden, Norway, Denmark, Iceland, Estonia, Latvia and Lithuania.

Viaplay in Poland will carry live coverage of every Formula 1 race, qualifier and practice session in the 2023, 2024 and 2025 seasons, alongside Polish commentary and experts in the studio. In addition, four live events every season and a full highlights package will be available on a free-to-view basis.

“The turbo-charged thrills of Formula 1 will be an ideal complement to Bundesliga and UEFA club football on Viaplay in Poland, along with our unique range of Viaplay Originals, films and series,” said Anders Jensen, NENT Group’s president and CEO. “Our Formula 1 coverage is of the highest quality and we look forward to sharing this with the many Polish fans. This agreement shows once again how NENT Group’s long-term partnerships with rights holders put us in pole position to become the European streaming champion and the market leader in Poland.”

Michaella Snoeck, head of media rights at Formula 1, added, “We are delighted to announce this partnership with NENT Group’s Viaplay streaming service in Poland that will bring sports fans exclusive live coverage of all events across the Formula 1 season, including four live races and a full highlights package on a free-to-view basis. Our partnership with NENT Group is going from strength to strength and we are very pleased that they will engage fans with their high-quality and in-depth coverage, whether at an event or from their studio in Warsaw.”