Viaplay Launches in the Baltics


Nordic Entertainment Group (NENT Group) has brought its Viaplay streaming service to Estonia, Latvia and Lithuania.

Up till now, Viaplay has been available in the Nordic countries. From today, the service rolls out in the Baltic region.

Viaplay viewers in the Baltics will be able to enjoy a combination of Viaplay originals, international films and series, and kids’ content, with live sports at a price of 9.99 euros per month. Over 1,200 hours of documentaries will also be included at the launch with additional content added to each Viaplay category over the coming months.

The content will be localized with subtitles or voiceovers, and selected sports content will have local commentary.

Anders Jensen, NENT Group’s president and CEO, said: “Today, we are taking a much anticipated and important next step in Viaplay’s growth journey with the launch in the Baltic region. We are taking Viaplay to Estonia, Latvia and Lithuania with a very strong content offer built on our unique combination of high-quality Viaplay originals, award-winning films and series, premium kids’ content and world-class live sports. Viaplay already has more than 3 million subscribers across the Nordic region and is built to scale quickly. I am very proud to bring our unique storytelling to audiences in the Baltics today and look forward to working with local partners to develop it even further the coming years. We come to the Baltics to innovate, engage and entertain.”