NENT Group Acquires Women’s Football for Viaplay

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Nordic Entertainment Group (NENT Group) has secured a package of top women’s football for its Viaplay streaming service in nine countries.

NENT Group has extended the rights to the Women’s Super League (WSL) in Sweden, Norway, Denmark, Finland and Iceland and acquired them for its new markets in the Baltics and Poland. Furthermore, Women’s Serie A, Frauen Bundesliga, Danish League (Gjensidige Kvindeliga) and selected matches from Spain’s Liga Iberdrola have been acquired for all nine markets and will be streamed on Viaplay.

Anders Jensen, NENT Group’s president and CEO, said: “We want Viaplay to have the strongest sports offer across our markets. And this acquisition of women’s top-tier football further strengthens this position. Women’s football is developing rapidly both on and off the pitch. NENT Group and Viaplay are thrilled to be part of this journey, and we have big expectations for the years to come. These rights sit nicely with our ambitions in the markets, not least in the Baltics, where Viaplay will be launched on March 9.”