Pluto TV Launching in Spain

ViacomCBS Networks International is bringing its free, ad-supported streaming service Pluto TV to Spain later this month.

The service will be available via www.pluto.tv, Apple TV, Android TV and Amazon Fire TV and mobile device apps for download in iOS and Android. As the first free, with no registration required, FAST (free ad-supported streaming television) service on the Spanish market, Pluto TV will launch with 40 thematic and curated channels across multiple genres, including movies, TV series, reality, kids’ IP, lifestyle, crime and comedy. It will include movie channels like Pluto TV Cine Comedia, Pluto Thrillers and Pluto TV Cine Romántico and series channels such as Ana y los 7, Curro Jiménez and Andrómeda. Viewers will also be offered kids’ channels such as Pluto TV Junior and Pluto TV Kids, as well as comedy, gaming and extreme sports channels.

Movistar+ will be responsible for selling the platform’s conventional advertising.

“This innovative service perfectly complements our linear and non-linear offering in Spain,” said Raffaele Annecchino, president of ViacomCBS EMEA and Asia, digital and mobile strategy for VCNI. “Pluto TV has shown great success in the U.S.A., and this launch in Spain marks an important step of our expansion in Europe, where the service is already available in Germany, Switzerland, Austria and the U.K.. I’m convinced that Pluto TV will revolutionize the Spanish streaming and TV market, introducing a new model of watching content based on curated channels and vertical content. Thanks to our partnership with Movistar+ on the advertising side, we are in a great position to drive significant growth, in parallel with our content expansion goal, to have 100 channels by the end of 2021”.

“Pluto TV represents a new asset and value proposition for Movistar+ within the advertising market,” said Sergio Oslé, president of Movistar+. “It’s model is based on targeting high quality environments, top brand safety and premium quality content that offers new TV viewing with multi-platform audiovisual contents. As premium and secure purchasing formats and models are more adapted to the digital world, we remain committed to working towards the digital transformation of TV advertising. This partnership is a step forward in the continuous improvement of our capabilities as an innovative platform and advertising marketer.”