Hallmark TV SVOD Launches in the U.K.

Hallmark TV, a new SVOD service from Crown Media Family Networks, has rolled out in the U.K. via Amazon Prime Video Channels.

Featuring a rotating slate of original movies and other proprietary Crown Media programming, Hallmark TV marks the company’s first international SVOD offering and the first time a U.K. audience will have access to Hallmark content. Crown Media International Distribution offers the service on Prime Video Channels as an add-on subscription.

Francisco Gonzalez, Crown Media’s senior VP of international distribution, said: “The launch of Hallmark TV in the U.K. is a major milestone in our ongoing efforts to expand the reach of our signature original content in the international marketplace. We look forward to sharing our signature blend of romantic comedies, mysteries, dramas and holiday movies with a new audience, as well as existing Hallmark fans, through Amazon Prime Video Channels.”