StarzPlay Launches on UPC in Switzerland

The StarzPlay streaming service has rolled out in Switzerland through the UPC TV Box, giving customers access to such titles as The Spanish Princess, Spartacus and Hightown.

Thousands of hours of television content and over 250 feature films will now be available to UPC customers. In addition to the range of Starz titles, shows such as The Great and Normal People will only be shown exclusively on StarzPlay in Switzerland. The new streaming service is available on the UPC TV Box and is located in the Movies & Series section so that customers can access it directly in their TV menu. StarzPlay content can also be viewed on the go via the UPC TV App.

Stefan Fuchs, chief commercial officer at UPC, said: “We stand for entertainment. This is why we are constantly expanding our already extensive entertainment offering with many additional TV channels and the exclusive sports content of MySports. With StarzPlay, we now offer an ideal addition, especially for fans of exclusive TV series—and currently, we are the only telecom provider in Switzerland to do so.”

Superna Kalle, executive VP of international digital networks at Starz, said: “Joining forces with UPC, a leading entertainment company who has a proven track record of providing a quality customer experience, allows StarzPlay to continue strengthening our global presence and reach this broad audience in Switzerland with our vast library of compelling series and films.”