ViacomCBS Networks & Sky Extend Partnership in Italy

ViacomCBS Networks and Sky Italia have inked a new multiyear deal to extend their collaboration in Italy.

Paramount Network, Spike and VH1 will now be available in Italy on Sky. This brings the number of ViacomCBS brands available on Sky platforms in the country to 12, including local versions of MTV, Nickelodeon, Nick Jr, Comedy Central and the Italian kids’ channel Super!

ViacomCBS and Sky also agreed to a commercial deal in which ViacomCBS channels and digital advertising in Italy will be entirely sold by Sky Media effective from February 2.

Raffaele Annecchino, president of ViacomCBS Networks Southern and Western Europe, Middle East and Africa, commented: “With Sky as our main distributor and ad sales partner, we can sustain our strong position in the Italian market in the long-term and deliver additional benefits for our viewers and advertisers, including content synergies and wider distribution across multiple platforms. Our new commercial agreement with Sky Media represents an opportunity to effectively support our business and brands over the next years in Italy, which remains one of the most important and valuable markets in which we operate.”

Giovanni Ciarlariello, chief media digital and data officer at Sky Italia, said: “This strengthened deal with ViacomCBS Networks will give even more investment opportunities to our customers and confirms Sky Media’s role as a key player in the market as well as the high quality of its innovative services.”