beIN Media Group & UEFA Align for UEFA EURO 2020 Coverage


UEFA and beIN Media Group have inked a rights agreement that will see beIN Sports broadcast the UEFA EURO 2020 football championships in France.

Per the deal, fans across the country will be able to watch all 51 live EURO 2020 matches on beIN Sports, with 28 matches on a fully exclusive basis. The agreement covers linear and digital output and includes all highlights, near-live and on-demand clips, draw and other support programming. The tournament will be held in 12 cities in 12 European countries from June 12 to July 12.

beIN previously secured the majority of the UEFA Champions League matches for the 2021-2024 seasons in France. It is also a long-term partner of UEFA in the Middle East and North Africa as the exclusive broadcaster of both UEFA’s major club competitions as well as the UEFA Nations League and all European qualifiers for EURO 2020.

Yousef Al-Obaidly, CEO of beIN Media Group, said: “With its new 24-team format, this year’s European Championship is bigger and better than ever before—so we are delighted to extend our long-term partnership with UEFA and continue to bring the very best of sport to our valued subscriber-base. We continue to bid proportionately for premium sport, and this deal to broadcast EURO 2020 adds to our unrivaled library of premium football and other sports content in France, reinforcing beIN Sports’ long-term position as one of the leading sports broadcasters in the world.”

Guy-Laurent Epstein, UEFA marketing director, said: “We are delighted to extend our valued relationship with beIN Media Group, whose sports network beIN Sports constantly delivers outstanding coverage of our competitions to football fans in over 30 countries around the world. In all our broadcast partners we look for broadcast innovation and the highest quality of programming, and beIN is undoubtedly a flag-bearer in both regards. With European football continuing to be such an important sporting spectacle in France, we couldn’t be happier to have beIN as our official broadcast partner to help us deliver UEFA EURO 2020 to fans across the country.”