Nordic Entertainment Group (NENT Group) and the Norwegian TV operator RiksTV have struck up an extended long-term distribution deal that brings the Viaplay streaming service and TV channels to more viewers in Norway.
Starting this fall, Viaplay will be available as part of RiksTV’s Strim streaming offering, which will also include NENT Group’s TV3, TV6 and Viasat 4 channels. RiksTV will continue to offer TV3, TV6, Viasat 4 and NENT Group’s Viasport channels to its TV customers, together with a seven-day catch-up service.
RiksTV has almost 300,000 subscribers in Norway. As part of the extended distribution agreement, RiksTV’s TV subscribers will also have access to full seasons of four new shows provided by NENT Group each spring and fall.
Kim Poder, NENT Group’s chief commercial officer, said: “We want Viaplay and our TV channels to be available in as many homes as possible. NENT Group’s long-term partnerships show the popularity of our unique combination of originals, international films and series, kids content and live sports. This agreement makes our content available on both RiksTV’s streaming and TV platforms and demonstrates NENT Group’s commitment to finding innovative ways to reach viewers with the best entertainment in the Nordic region.”