Discovery Appoints New Head of Eurosport Digital Team

Discovery has tapped Paul Rehrig for the role of general manager of Eurosport digital.

In the position, Rehrig will oversee a suite of digital direct-to-consumer products and businesses, including the Eurosport app, Eurosport Player and Eurosport.com, which has more than 30 million unique users per month. He will report to Peter Faricy, Discovery’s CEO of global direct-to-consumer, and will be based in London.

Rehrig will work closely with Andrew Georgiou, who joins Discovery later this year as president of Eurosport and global sports rights and sports marketing solutions, as well as the Eurosport and Discovery EMEA leadership teams.

Rehrig comes to Discovery and Eurosport from AMC Networks, at which he served for nearly eight years as executive VP of digital and business development. During his time at AMC Networks, Rehrig built the company’s direct-to-consumer team from the outset, followed by launching and running two market-leading SVOD businesses: Sundance Now and Shudder. He also previously served as senior VP of global digital strategy and business development at Warner Music Group.

A notable event in the coming 12 months will be delivering exclusive digital access to the Olympic Games Tokyo 2020 across Europe (excluding Russia and excluding France in 2020), as well as other premium live sports throughout the year. This includes more than 2,500 hours of live cycling across 200 days, every court of every tennis Grand Slam in more than 33 markets and every major world championship and World Cup event during the winter sports season.

Faricy said: “We are thrilled to welcome such a distinguished leader with a proven record of launching and running successful direct-to-consumer businesses and products globally. Paul is the perfect fit to lead our outstanding Eurosport digital team as we focus on building products that sports fans love. As we look to the exciting opportunities ahead, Paul will ensure Eurosport delivers the immersive multiscreen products and experiences that are essential for powering people’s passions and engaging targeted global communities around sport.”

Rehrig commented: “I have been hugely impressed by how Eurosport has become a digital pioneer and leader in sports under Discovery’s leadership. Serving sports fans with programming and content across Europe is a significant responsibility and I’m thrilled to lead such a world-class team. There is a massive opportunity to enhance and expand Eurosport’s digital product experiences and innovate in myriad ways that more deeply engage fans and build audiences and subscribers across the region.”