ProSiebenSat.1 and Facebook have struck up a multifaceted agreement regarding the video platform Facebook Watch.
The Facebook video destination will offer its users a wide-ranging catalog of videos from the German media group. The content includes clips and short episodes of popular shows and infotainment such as Germany’s Next Top Model by Heidi Klum, Galileo, Late Night Berlin and SAT.1-Frühstücksfernsehen. The cooperation will start around the new show The Masked Singer, which premieres June 27 on ProSieben.
ProSiebenSat.1’s video inventory on Facebook is curated by Studio71. In addition, ProSiebenSat.1 will produce exclusive clips for Facebook Watch, giving viewers behind-the-scenes access to their favorite shows, including backstage interviews and other information. ProSiebenSat.1 will also produce special content such as posts, stories and live streams via its TV stations and digital unit, Studio71, that will be simultaneously posted to both Facebook and Instagram.
Eun-Kyung Park, chief digital officer for entertainment at ProSiebenSat.1, said: “Our cooperation with Facebook is unique in Europe and the starting point for further collaborative opportunities. With specially prepared content, we are consistently introducing our strong TV brands to additional digital worlds and increasing our reach significantly via News Feed.”
Jens-Uwe Bornemann, director of media partnerships for Central and Eastern Europe at Facebook, added: “We look forward to working even more closely with ProSiebenSat.1 and to introducing some of the best-known German TV successes, which people are already sharing with friends and other fans on our platform daily, to Facebook Watch with all the new interactive possibilities. This will enable us to create even more video experiences around current TV formats. Experiences that focus on people and the community.”