ProSiebenSat.1 Sharpens Focus on Entertainment Business

ProSiebenSat.1 has outlined its new strategic focus, which places the streaming service Joyn at the center of its entertainment activities.

Bert Habets, Group CEO of ProSiebenSat.1 Media, said: “We at ProSiebenSat.1 have everything it takes to reach millions of people day by day. Now we want to translate this even better into growth and become even more attractive, especially digitally. To do this, we are consistently putting our viewers and users first so that they spend as much time as possible with us and our offerings. Finally, we will monetize this maximized viewing time profitably with smart advertising technologies. In the future, also our investment focus will be on our Entertainment business. I am convinced that we will thus strengthen our leading position in the German-speaking entertainment market and achieve our medium-term revenue growth target of 4 to 5 percent on average per year.”

The streaming platform Joyn will be the center of the digital entertainment presence. To this end, ProSiebenSat.1 is strengthening Joyn’s aggregator approach. Initiatives such as the newsroom, more local programming content and closer cooperation with creators from its network will contribute to increase ProSiebenSat.1’s reach platform independently. Growth ambitions in the entertainment segment also include that the group regularly reviews opportunities for acquisitions.

It is planning to expand media synergies in commerce and ventures, increasingly focusing on cooperation with young digital companies in the German-speaking region on the basis of its media-for-equity/-revenue model.

The group is also focusing on strengthening the operational performance of the dating and video business, following the successful establishment of ParshipMeet Group.