New CEO for Boomerang TV


Jorge Pezzi is joining Boomerang TV as CEO, taking over from Pedro Ricote and Juan José Diaz, who founded the company 25 years ago.

Pezzi founded LaCoproductora in 2018 and has served as its CEO. During his years at the helm of LaCoproductora, Pezzi also served as executive producer on a number of projects for the company, which is now part of the Prisa Group. His credits include Movistar+’s original format El cielo puede esperar, La Sexta’s Palo y Astilla, HBO’s Por H o por B, Atresmedia’s Dos años y un día and Flooxer’s La reina del pueblo (Atresmedia). He has also led film projects such as Cámera café, La película and Viaje a alguna parte and shows such as El condensador de fluzo and the Spanish adaptation of NBCUniversal’s format That’s My Jam.

Elisabeth d’Arvieu, CEO of Mediawan Pictures, and Monica Galer, chairwoman of Mediawan Spain, said: “Thanks to Pedro Ricote and Juan José Diaz, Boomerang TV claimed its strategic positioning in a growing and increasingly competitive sector to become one of the most famous production company in all genres in Spain. Spain is a key territory for Mediawan and we are thrilled to open a new era of creation and production of strong and premium contents with the arrival of Jorge Pezzi.”

Ricote and Díaz added: “We are proud of all Boomerang TV team. It would not have been possible to build during those past 25 years such a strong expertise in fiction and nonfiction contents without them. It has been a chance to contribute and foster the development of the Spanish audiovisual industry and its growth.”

Pezzi commented: “I will strongly work to consolidate Boomerang TV’s position as one of the key leaders in Spain, creating new ambitious and international projects with our local talents at the core of it. Promoting synergies within Mediawan Group companies will also offer strong development opportunities. Thanks to Mediawan, we’re a key competitive actor and a strategic partner for all creatives and it is the major asset to foster the global development of the company.”