BBC & ITV to Bring BritBox Streaming Service to the U.K.

The BBC and ITV are partnering to launch an original streaming service in the U.K. that promises the “biggest collection of British content available” on any streaming platform.

The two are in the “concluding phase of talks” though have agreed on a joint vision for the service, to be called BritBox. The companies already operate a BritBox streaming platform in the U.S. and Canada.

A formal legal agreement is now in the works, and BBC and ITV said they anticipate other partners to be added.

BritBox would be an original streaming service providing a collection of British box-sets and original series on-demand.

Carolyn McCall, CEO of ITV, commented: “I am really pleased that ITV and the BBC are at the concluding stage of discussions to launch a new streaming service.

“BritBox will be the home for the best of British creativity—celebrating the best of the past, the best of today and investing in new British originated content in the future.”

BBC Director-General Tony Hall said: “I am delighted that the BBC and ITV are working together on something truly special: BritBox. A new streaming service delivering the best homegrown content to the public who love it best. The service will have everything from old favorites to recent shows and brand new commissions. It’s an exciting time for the viewing public.”