BoJack Horseman Heads to DMAX in the U.K.

The adult animation BoJack Horseman is getting a free-to-air debut on Discovery’s male-skewed entertainment channel DMAX thanks to a deal with Lionsgate.

The agreement includes the U.K. licensing rights for seasons one through six.

Simon Downing, senior VP, head of factual and sport at Discovery, said: “We are delighted to bring BoJack Horseman to free-to-air audiences for the first time. Alongside the irreverent adult animation series Archer, it’s launch strengthens our entertainment offering and establishes DMAX as the go-to entertainment destination for men.”

Jim Packer, Lionsgate’s president of worldwide television and digital distribution, said: “We are thrilled to partner with DMAX to expand the world of BoJack Horseman. This acquisition underscores how valuable and sought after this show is. DMAX is a platform that we know BoJack Horseman will thrive on.”