NENT Group Acquires Exclusive Women’s Tennis Rights

Nordic Entertainment Group (NENT Group) has secured the exclusive media rights to 50 tennis tournaments from the Women’s Tennis Association in Sweden, Norway and Finland.

Under the agreement, tennis fans can view the tournament matches live on NENT Group’s Viaplay streaming service, with select matches also broadcast on NENT Group’s television channels. NENT Group’s coverage of WTA Premier and International category events begins this month and will feature tournaments in Shenzhen, Brisbane and Auckland. The coverage will conclude with the WTA Finals in Shenzhen between October 27 and November 3.

NENT Group also holds the Danish, Swedish and Norwegian media rights to the men’s tennis ATP World Tour Masters 1000 series and ATP World Tour Finals. It holds Danish media rights to the ATP World Tour 250 and ATP World Tour 500.

Kim Mikkelsen, NENT Group’s VP and head of sport, said: “We continue to broaden and deepen NENT Group’s unrivalled sports portfolio and bring the very best experiences to every fan in the Nordic region. Now we’re serving up another ace in 2019 with no less than 50 WTA tournaments, which together with our fantastic ATP coverage mean we offer some of the world’s most compelling and competitive tennis.”

Micky Lawler, president of WTA, added: “Our sport continues to grow and inspire new fans around the world, thanks to broadcast opportunities such as these. We’re extremely pleased with NENT Group’s dedication to bring women’s tennis to new audiences and look forward to building our fan base in the Nordic region through our exciting WTA Premier and International events.”