Sahar Kupersmidt Appointed SVP & Head of Nordic DTH TV at NENT

Nordic Entertainment Group (NENT Group) has appointed Sahar Kupersmidt as senior VP and head of Nordic DTH TV, leading the region-wide development of NENT Group’s Viasat satellite operator business.

In her new role, Kupersmidt will hold commercial, strategic and business development responsibility for Viasat’s satellite operator activities in the Nordic region. Local teams will continue to lead execution across the Viasat organization, which also includes channel distribution and broadband access (Sweden) business areas. Kupersmidt joined NENT Group in 2007 and has held several leadership roles at the group, most recently as head of Viasat Sweden.

NENT Group President and CEO Anders Jensen said: “Every day, NENT Group reaches millions of customers through our streaming and broadcasting services. We see huge potential in Viasat, which is one of the most recognizable entertainment brands in the Nordic region today. Sahar’s know-how, commercial acumen and unique ability to inspire will be huge assets as we maximize the impact of our Viasat offering by combining central focus with local execution.”

Kupersmidt commented: “It’s been a privilege to lead the amazing Swedish Viasat team and to achieve such great things together. Now I can’t wait to work with my talented colleagues across the whole region. Our people, content and technology will ensure that we shape this highly competitive market for years to come.”

Mahmoud Mustapha, previously Viasat Sweden’s director of product and customer experience, has been appointed VP and head of pay-TV Sweden. Mustaph said: “I’m honored to follow Sahar Kupersmidt in leading the Viasat Sweden success story. We have an unrivaled position in pay TV and have rapidly developed a world-class broadband product. We want Viasat’s offering of the very best sports, films and series to be as broadly available as possible. Our priorities are to reinforce our position in satellite, expand our broadband footprint and work even more closely with our partners.”