Blue Ant International Makes New Hire for U.K. Team

Blue Ant International has expanded its U.K. operations with the appointment of Fleur Wheatley to serve as sales manager for international.

In this role, Wheatley will oversee Blue Ant International’s sales across the Middle East, Africa, Benelux, Greece and Israel. Wheatley will report to Alex Maldini, the VP of international sales and acquisitions.

Wheatley joins Blue Ant International from Digital Rights Group (DRG), where she served as sales executive and managed formats consultancies and sales of formats and finished programs into New Zealand, Southeast Asia, Latin America, Ireland and to OTT platforms. At DRG, she handled the formats catalog and formats relationships worldwide with a focus on the Scandi Nice Group and DRG America.

“As an international hub for worldwide licensing deals, the expansion of Blue Ant International’s team in the U.K. market is critical to our continued leadership in premium content,” said Solange Attwood, the executive VP of Blue Ant International. “Fleur has a proven track record of success with international format sales and distribution and brings to the table deep relationships and sales expertise in formats.”