Little Dot & all3media in German Venture

Little Dot Studios and all3media Deutschland have joined forces to create a German business.

Little Dot Studios manages more than 150 YouTube channels, Facebook pages and social video content for global sports, TV and consumer brands. The newly created German unit is under the management of Nils Franck, director of content, and has a team led by James Loveridge, senior partnership manager. It will operate with local German teams from offices in Munich and Berlin and will be overseen by Wayne Davison, managing director of content acquisition and distribution at Little Dot Studios, and Mark Stehli, director of production and corporate development at all3media Deutschland.

The new German team has already produced digital-first content for Volkswagen, Lamborghini, Bentley and Suzuki and is currently in development and production on a number of projects for various clients. Additionally, Little Dot Studios has agreements in Germany with Motorvision, sports news agency SID (Sport-Informations-Dienst) and actor Axel Stein and presenter Matthias Malmedie for their YouTube channel, Axel & Matthias, to carry out social distribution, YouTube channel management and rights management work.

Dr. Markus Schäfer, CEO at all3media Deutschland, said: “This cooperation with Little Dot Studios offers highly attractive potential for customers and for both partners since it combines Little Dot Studios’ digital channel management competence with the production skills acquired by all3media Deutschland. This means that we can not only offer media enterprises the possibility to optimise their video offerings via YouTube and social media channels, but in addition, also provide brands and companies with perfectly presented messages—from the development of a content strategy and production to content distribution aimed specifically at the right target groups and achieving optimum reach on all relevant online platforms. Over and above this, our existing customers have the possibility to benefit from the broadened competence gained from our partnership with Little Dot Studios.”

Davison added: “Over the last five years since Andy and Selma set the business up, Little Dot Studios has developed significant expertise and knowledge in creating social and digital native content and building audiences for our producer, broadcaster, brand and sports partners on YouTube, Facebook and social platforms. Working together with all3media Deutschland, with our new German unit, we are in a unique position to focus attention on the German-speaking market and help partners set themselves apart from the competition.”