Amazon Prime Extends ATP Tennis Deal

ATP has clinched a new deal with Amazon Prime Video that brings live and on-demand coverage of the ATP World Tour to the platform in the U.K. and Ireland.

The pact encompasses streaming rights to 37 ATP World Tour events from 2019 to 2023. Amazon will have full exclusivity, outside of Tennis TV, to all ATP World Tour Masters 1000s, twelve of each of the 500s and 250s, and the Next Gen ATP Finals. The platform will also become ATP’s exclusive third-party pay-TV partner for the Nitto ATP Finals at The O2 in London, the Queen’s Club Championships and the Eastbourne International. Beyond live coverage, Prime members in the U.K. and Ireland will receive on-demand access to completed matches, highlights, tournament review shows, press conferences and additional original content.

In September, Amazon Prime Video landed worldwide streaming rights (excluding China), and the full exclusive video rights in the U.S. (outside of Tennis TV) to Next Gen ATP Finals until the end of 2018.

ATP has also clinched a pact that brings its Tennis TV service to Amazon Channels in the U.S. on a non-exclusive basis beginning next year. Tennis TV gives its subscribers more than 2,000 live matches from the ATP World Tour.

Chris Kermode, ATP’s executive chairman and president, said: “We’re thrilled to work with Amazon across these two agreements, including a landmark U.K. rights deal from 2019, as it marks a pivotal moment in our sport. Our agreement with Amazon allows us to open up a digital space that is only becoming increasingly important in the world of sport and entertainment.”

Mark Webster, CEO of ATP Media, noted, “To be able to bring a household name and global brand such as Amazon to the world of tennis is hugely exciting and the move from traditional linear TV to an OTT offering shows tennis remains at the cutting-edge of global sports media.”

“Our goal is to deliver compelling content to Prime members,” said Jim DeLorenzo, head of sports at Amazon Video. “We are excited to bring our customers in the U.S., U.K., and Ireland more tennis with the ATP World Tour and Tennis TV.”