MIPCOM Spotlight: NTV Broadcasting Company


NTV Broadcasting Company’s SuperYou! is an international social project for children deprived of parental care.

“It became one of the most popular [programs] on Russian television and on the internet,” says Timur Weinstein, general producer of the NTV channel. “The project has developed [from] a prime-time program into a real social movement in less than a year.” One of the main October premieres for NTV will be the screen version of the Tolstoy novel The Road to Calvary, timed to the 100th anniversary of the October Revolution in Russia. “We have already shared exclusive rights to distribute the series with Dori Media Group,” says Weinstein.

NTV also has the game show The Secret for a Million. “It is a provocative show in which celebrities win money for openhearted answers about their own private lives,” Weinstein says. “We not only sell our formats and serials in the international market, we also look for foreign ones.”