My5 Now Offering Content from BLAZE Channel

Channel 5 has inked a digital distribution deal with A+E Networks UK that brings content from the free-to-air entertainment channel BLAZE to its VOD service My5.

This marks the first time a commercial U.K. public service broadcaster has provided a branded presence for another U.K. broadcaster on its on-demand platform. My5 viewers can now access a selection of BLAZE content that will be updated monthly. The BLAZE content offered on My5 will include hit A+E Networks UK shows such as Swamp People, Pawn Stars, Forged in Fire, Billy the Exterminator and Hardcore Pawn. The content is available on the My5 website, as well as on iOS and Android devices and Samsung smart TVs, with additional platforms to follow shortly.

James Tatam, the VP of commercial, operations and strategic services at Channel 5, commented: “This exciting next phase in the evolution of My5 builds on our recent successes in offering exclusive box-set content for the platform. We’re excited to partner with A+E Networks UK; their high-quality programming from around the world broadens the appeal of My5 and we look forward to announcing further content deals in the future.”

Heather Jones, the U.K. general manager at A+E Networks, said: “It is exciting to be working in partnership with Channel 5 to enable BLAZE to reach an even wider audience through the My5 digital platform. Since its U.K. launch last year, BLAZE is proving to be a great addition to the A+E Networks portfolio and today’s announcement is another key development in our ambitions for the brand.”