ProSiebenSat.1 & Discovery Partner for Streaming Service

ProSiebenSat.1 and Discovery Communications have formed a joint venture to launch a new mobile video and OTT service in Germany.

The new streaming service will feature the seven channels included in ProSiebenSat.1’s current 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, along with Discovery’s free-to-air German channels DMAX and TLC. The plans are to eventually include third-party content partners.

The next-gen service will initially be delivered under the 7TV brand, using its app and underlying technology platform, though further technology enhancements are planned by the partners. ProSiebenSat.1’s SevenOne Media will take an active role in selling the JV’s digital ad inventory.

ProSiebenSat.1 and Discovery are planning to debut the streaming service later this year, pending customary reviews and closing conditions.

Christof Wahl, the chief digital entertainment officer of ProSiebenSat.1, said: “This initiative with Discovery Communications is an important step forward which will allow us to develop top technology and over time include additional channels. Our viewers will benefit from an enhanced, premium range of content.”

Jean-Briac Perrette, the president and CEO of Discovery Networks International, commented: “We are committed to bringing our strong brands and loved content to every person, on every platform, and working with the best partners across Europe to deliver on that promise. Germany is a priority market for us and poised for new growth fueled by our recent investments. We are excited to be partnering with ProSiebenSat.1 and eventually other media groups to provide German fans with a robust offering of their favorite content.”