Discovery Extends Nordic Footprint

LONDON: Discovery Communications has sealed new distribution deals with TDC that bring a range of content from both Discovery and Eurosport to audiences in Denmark and Norway.

The deal between Discovery and TDC-owned YouSee provides 1.3 million Danish households with access to Kanal 4, Kanal 5 & 6, Eurosport and other Discovery-owned channels. The agreement also enables YouSee to offer their customer groups access to Discovery content on their mobile devices.

Discovery also reached an agreement with TDC-owned GET in Norway, with a new distribution deal that includes TV Norge, Max, FEM, Eurosport and numerous other Discovery-owned global brand channels. Discovery also signed deals related to the distribution of Eliteserien with Canal Digital, Altibox and RiksTV.

Mike Lang, the president of international development, digital and Discovery Nordics, said: “We are pleased to announce that Discovery will continue to work with TDC in the years ahead. In particular, in Denmark, we have agreed to a groundbreaking deal that intensifies our cooperation with YouSee across platforms, which now includes mobile.

“In Norway, we have another strong deal to make our entertainment and sports brands available to more people and are especially excited that GET shares our vision for Eliteserien, giving Norwegian football back to the people, by making more matches accessible to larger audiences.”